WELCOME

 

Thank you for visiting our virtual stand at the IPG Autumn Conference.

Nielsen Book provides a range of services to the book industry internationally, aiding the discovery and purchase, distribution and sales measurement of books. We have been supporting the book industry since 1858 and have worked closely with the IPG and it’s members for many years.

Below we have outlined some of our current initiatives which we think might be of interest, please feel free to get in touch if you want to know more.

 

PUBLISHER HEALTH CHECK

 

While we all continue to adjust to new ways of working in the current climate we recognise that the retail environment has changed significantly during 2020. In a time where we have seen so many book purchases move online, and pressure on high street stores to produce a very carefully curated selection of titles for their customer base, the need for high quality metadata is more important than ever.

Our Publisher Health Check report will provide an overview on the quality of the data Nielsen Book holds for your titles. We will provide you with statistics around your data completeness and make recommendations on how you can improve your title listings ensuring all your metadata elements are complete and up-to-date.

According to Nielsen Book’s latest research titles meeting the BIC basic requirements enjoy double the average sales of books that don’t meet that standard.

15% OFF FOR IPG MEMBERS

We are offering IPG Members a 15% discount off our Publisher Health Check, simply sign up before 31 December 2020.

Silver Health Check

For non-subscribing publishers who provide us with basic listing information.

Gold Health Check

For publishers who subscribe to our Enhanced Service and provide us with descriptive content.

Both reports will feed back on the elements you have listed with us and will provide guidance on how to improve your listings. The feedback will be based on the full list of your titles. For more information please email: sales.book@nielsen.com

IMPROVE DISCOVERABILITY: ENRICH YOUR METADATA

 

We will shortly be publishing our latest report: The Importance of Metadata for Discoverability and Sales. Key findings include the fact that books with five descriptive data elements on average experience sales three times higher than those with no descriptive data elements. The five main descriptive elements are keywords, short description, long description, author biography and reviews.

Our Nielsen BookData Enhanced Service enables you to add, where appropriate, these descriptive elements and our Editorial Team will manage your information, ensuring accuracy, consistency, timeliness and completeness of your records, giving your titles the competitive edge when viewed by book-buyers around the world.

The Enhanced Service is an annual subscription based on the number of titles you publish and a minimum charge applies.

For more information and prices visit: Enhanced Services

BOOKSCAN SALES DATA AND CONSUMER INSIGHTS

 

We collect point-of-sale data from over 6,500 shops in the UK & Ireland to measure the market in its entirety every week. Combine this with our Books & Consumer Survey data and you get a unique insight into the UK and Irish book market and their consumers. Since the start of the pandemic we’ve held a series of webinars giving an update on the state of the market, with the most recent one including a fascinating overview of the book markets across the different continents.

If you didn’t tune in at the time you can watch them here using these links:

The Impact of COVID-19 on the UK and Irish Book Markets: May 2020

The impact of COVID-19 on the UK and Irish Book Markets: July 2020

Autumn Overview for the UK, Ireland and International Book Markets: September 2020

CREATE INTERACTIVE CONTENT FOR YOUR BOOKS

 

Our Book2Look service enables you to create a ‘look inside’ experience for your readers with interactive content, including video and audio clips.

Seeing is believing! Click here for a preview: Nielsen Book2Look Preview

For more information click here: Nielsen Book2Look

CONTACT US

 

For more information and further help please contact: sales.book@nielsen.com

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