The team at Nielsen Book Research are book market experts. With over 20 years’ worth of data at our fingertips we are adept at identifying trends and patterns and highlighting actionable insights for the publishing industry. We are used to creating stories for audiences and have now combined these strengths in a new lecture series.

Aimed at those interested in the book market and consumer trends in book buying, each event will see one of our expert speakers take you through the data and numbers in a lecture-style format. We have selected four different topics for 2019—you will come away with the latest insights into trends driving your market segment of interest, and a deep understanding of challenges and opportunities for your business.

NIELSEN UNDERSTANDS: THE UK BOOK CONSUMER 2018

 

Date: Wednesday 20 March 2019

Location: Nielsen Sports, 66 Porchester Road, London W2 6ET

Time: Session One 11:30-12.30 / Session Two 14:00-15.00*

Cost: £195 +VAT

Steve Bohme presents our annual review on the UK book market, focussing on trends among consumer book purchasing in the last 12 months across formats, genres and consumer segments from Nielsen Book’s ongoing Books & Consumers Survey.

With Steve’s unparalleled delivery of the largest and most comprehensive book consumer data results, you will come away with a clear understanding of the UK book consumer, how the market is changing and why.

Every delegate will receive a copy of the 2018 Nielsen Book Research Annual Review which will be published in April 2019. This report contains a brief overview of the international book market performance followed by a detailed review of the UK book market in 2018. Topics covered include the bestsellers, trends and buyer demographics driving the performance of print, e-book and audiobook sales through UK shops.

Seat numbers are limited and will be sold on a first-come first-served basis.

*Please note that due to the popularity of this lecture it will be run twice, once in the morning and once in the afternoon

 
 
 






















Click for an example Annual Review for the year 2017

NIELSEN UNDERSTANDS: THE DIGITAL BOOK MARKET 2018

Date: Thursday 2 May 2019

Location: Nielsen Sports, 66 Porchester Road, London W2 6ET

Time: 11:00-12:00

Cost: £95 +VAT

Jackie Swope will take the audience through the digital market in the UK. How big is the e-book market? Which genres are performing well in digital audio and what are the trends? Which segments of book buyers prefer which formats?

Booking information will be available closer to the time.

 

NIELSEN UNDERSTANDS: BOOKS THAT DRIVE SCREEN SUCCESS

Date: Thursday 26 September 2019

Location: Nielsen Sports, 66 Porchester Road, London W2 6ET

Time: 11:00-12:00

Cost: £95 +VAT

With Hazel Kenyon, Book Research Director UK & Ireland, we will review some of the biggest successes in book adaptations. Does release on the big (or small) screen boost book sales? When in the lifecycle of a book’s release does an adaptation have the biggest impact? What genres have dominated adaptations over the years and how is this changing?

Booking information will be available closer to the time.

 

NIELSEN UNDERSTANDS: INTERNATIONAL AUTHOR PERFORMANCE

Date: Thursday 21 November 2019

Location: Nielsen Sports, 66 Porchester Road, London W2 6ET

Time: 11:00-12:00

Cost: £95 +VAT

Covering trends of book sales around the globe as well as sales analysis within different territories will make this an essential go-to for anyone wishing to understand how print book sales for different authors perform internationally.

Our expert Nielsen speaker Annie Woodfield will take the audience through:

  • State of play of the Global print market today
  • Bestsellers in each territory
  • Which genres are in growth or decline in each territory and the authors leading this
  • Biggest brand authors
  • Authors in translation

Booking information will be available closer to the time.

For further information on Nielsen Understands email: infobookresearch@nielsen.com

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